Telephony's One-Day Virtual Show Features Interactive Webcasts to Help Telecom Service Providers Navigate Deep Packet Inspection

ON24, Inc. (http://www.ON24.com), the global leader in Webcasting and Virtual Events solutions, announced today that the company will host a Virtual Show for Penton Media's Telephony, on December 11, 2008 about Deep Packet Inspection (DPI).

The live, interactive virtual event, titled "Telephony University: Deep Packet Inspection," will provide a comprehensive look at how DPI's ability to inspect the packets of information that travel across the Internet can be a useful tool for targeted advertising while also providing better customer service.

Telecom service providers are seeking to enhance the value of broadband, provide greater security and use their network infrastructure more efficiently. In this one-day virtual trade show focused on DPI, Telephony will examine the regulatory, technology and services issues of DPI and demonstrate how DPI usage can benefit both service providers and consumers. "This virtual show was developed to bring together industry experts to address how telecom service providers can leverage DPI for their businesses," explained Carol Wilson, Editor-in-Chief of Telephony.

Accessible from any computer without having to download any proprietary software, the "Telephony University" virtual show will simulate a physical tradeshow. Attendees will watch live webcast presentations in the auditorium, visit sponsor booths in the exhibition hall, download white papers and collateral in the resource center, and network with industry peers in the communications center. "ON24 Virtual Show is a completely customizable, 3D environment designed to give attendees what they need, including powerful professional networking and an easy-to-navigate user interface, while providing publishers with deep insight into attendee behavior through our analytics and statistics dashboard," explained Denise Persson, Chief Marketing Officer, ON24.

"As an organization, our objective is to leverage digital technology to deliver timely and relevant editorial and educational content to our readership," stated Wilson. "Virtual events are a natural extension of our digital strategy and how our readers are accessing information online. We partnered with ON24 because of its extensive experience delivering highly interactive and engaging virtual events."

About Telephony
Telephony is the leading information source for all communications service providers: new and incumbent, wireline and wireless. Telephony delivers insightful coverage of the news, technologies and business strategies driving the telecom industry. Telephony gives telecom marketers the opportunity to reach a focused service provider audience through integrated marketing channels and custom opportunities. Whether in print, e-news, Webcasts, in person or online, Telephony delivers real-world intelligence the telecom industry depends on. Visit us online at www.telephonyonline.com.

About Penton Media, Inc.
Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Websites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com

About ON24, Inc.
ON24, Inc. ( http://www.ON24.com) is the global leader of webcasting and virtual events solutions for demand generation and corporate communications. ON24 provides the most reliable and trusted solutions that enable organizations to plan, produce and deliver cost-effective online events, including lead generation webinars, virtual shows, internal communications, continuing professional education and executive announcements.

More than 700 global organizations in technology, publishing, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, United Business Media, Credit Suisse, U.S. Department of Education, GE Healthcare, IBM, Motorola, National Science Foundation, Penton Media, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London and Beijing.

MEDIA CONTACTS:

Cece Salomon-Lee
ON24, Inc.
Phone: 415-369-8332
Email Contact

Bethany Weaver
Penton Media
Phone: (216) 931-9551
Email Contact